Privacy Policy
This Privacy Policy ("Policy") applies to applications developed and published by Mindfork Studios, and Mindfork Studios ("Company") and governs data collection and usage. For the purposes of this Policy, unless otherwise noted, all references to the Company include mindforkstudios.com and whatif.mindforkstudios.com. The Company application, What If, is a mobile and web application. By using What If, you consent to the data practices described in this statement.
What If is an AI-powered story generation app provided for entertainment purposes. All stories are works of fiction. What If is intended for users aged 13 and older.
I. Collection of Your Personal Information
In order to better provide you with products and services offered, the Company may collect personally identifiable information, such as your:
• Email address
• The prompts, ideas, and other content you choose to enter into What If, and the stories generated for you
Payments are processed by Stripe, our third-party payment processor. We do not collect or store your full credit card number; payment details you enter are handled by Stripe under its own privacy policy. We receive limited billing information (such as subscription status and the last four digits of a card) to manage your account and purchases.
We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services. These may include: (a) registering for an account; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We may also gather additional personal or non-personal information in the future.
Because What If is for entertainment, please do not enter sensitive personal information (such as health, financial account, or government identification details), or personal information about other people, into the app.
II. Use of your Personal Information
The Company collects and uses your personal information in the following ways:
• to operate and deliver the services you have requested, including generating the stories you ask for.
• to provide you with information, products, or services that you request from us.
• to provide you with notices about your account.
• to carry out the Company's obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• to notify you about changes to What If, our mindforkstudios.com applications developed and published by Mindfork Studios, or any products or services we offer or provide through it.
• to maintain the security of the Company's services and prevent fraud or misuse.
• to comply with applicable laws, regulations, legal processes, or governmental requests.
• user authentication and payment records, and information we are required to keep on file by law.
• in any other way we may describe when you provide the information.
• for any other purpose with your consent.
The Company may also use your personally identifiable information to inform you of other products or services available from the Company and its affiliates.
III. Sharing Information with Third Parties
The Company does not sell, rent, or lease its customer lists to third parties.
The Company does not sell biometric data to third parties.
The Company does not sell or share your personal information with third parties for their own marketing or advertising purposes. We use a limited number of service providers to operate What If: Stripe (payment processing), DeepSeek (AI processing of the content you submit), and third-party hosting vendors. These providers act only on our behalf, are prohibited from using your personal information except to provide these services to the Company, and are required to maintain the confidentiality of your information.
The Company may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on the Company or the site; (b) protect and defend the rights or property of the Company; and/or (c) act under exigent circumstances to protect the personal safety of users of the Company, or the public.
Third-Party AI Provider and International Transfers
To generate stories, the content you enter into What If is sent to our third-party AI provider, DeepSeek. DeepSeek acts as a service provider to the Company. Your information may be processed on servers located outside the United States, including in China, where data protection laws may differ from those in your country. By using What If, you consent to this transfer and processing. We do not sell your content to the AI provider, and we require it to use your content only to provide the service, to the extent our agreement permits.
Data Retention
We keep your account information until you delete your account. Stories you generate are kept until you permanently delete them. When you permanently delete a story or your account, we delete the related content, subject to the exceptions described in the Right to Deletion section below. You may request deletion at any time.
IV. Sale or Sharing of Personal Information
We do not sell or share your personal information. You have the right under the California Consumer Privacy Act of 2018 (CCPA) and certain other privacy and data protection laws, as applicable, to know what personal information we collect, to request its deletion, and to opt out of the sale or sharing of your personal information. Because we do not sell or share your personal information, there is nothing to opt out of; if this ever changes, we will update this Policy and provide an opt-out method before any sale or sharing occurs. To exercise any of your rights, email support@mindforkstudios.com.
V. Right to Deletion
Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:
• Delete your personal information from our records; and
• Direct any service providers to delete your personal information from their records.
Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:
• Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, and provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
• Debug to identify and repair errors that impair existing intended functionality;
• Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
• Comply with the California Electronic Communications Privacy Act;
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
• Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
• Comply with an existing legal obligation; or
• Otherwise, use your personal information internally in a lawful manner that is compatible with the context in which you provided the information.
VI. Data Security and Breach Notification
The Company maintains reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, acquisition, disclosure, or use. In the event of a security incident involving personal information, the Company will promptly investigate the incident and provide notice to affected individuals and, where required, to applicable regulatory authorities in accordance with applicable law.
The Company will provide any required notice in the manner and within the timeframes prescribed by applicable law.
VII. Children Under 13
What If is intended for users aged 13 and older. The Company does not knowingly collect personally identifiable information from children under the age of thirteen. If we learn that we have collected information from a child under thirteen, we will delete it. If you are between 13 and 17, you must ask your parent or guardian for permission to use this platform.
VIII. Disconnecting Your Company Account From Third-Party Websites
You will be able to connect your Company account to third-party accounts. BY CONNECTING YOUR COMPANY ACCOUNT TO YOUR THIRD-PARTY ACCOUNT, YOU ACKNOWLEDGE AND AGREE THAT YOU ARE CONSENTING TO THE CONTINUOUS RELEASE OF INFORMATION ABOUT YOU TO OTHERS (IN ACCORDANCE WITH YOUR PRIVACY SETTINGS ON THOSE THIRD-PARTY SITES). IF YOU DO NOT WANT INFORMATION ABOUT YOU, INCLUDING PERSONALLY IDENTIFYING INFORMATION, TO BE SHARED IN THIS MANNER, DO NOT USE THIS FEATURE. You may disconnect your account from a third-party account at any time. Users may disconnect through the account tab or profile tab unless otherwise stated.
IX. Email Communications
From time to time, the Company may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication.
If you would like to stop receiving marketing or promotional communications via email from the Company, you may opt out of such communications by replying "STOP" or clicking on the unsubscribe button.
X. External Data Storage Sites
We may store your data on servers provided by third-party hosting vendors with whom we have contracted.
XI. Changes to This Statement
The Company reserves the right to change this Policy from time to time. For example, when there are changes in our services, changes in our data protection practices, or changes in the law. When changes to this Policy are significant, we will inform you. You may receive a notice by sending an email to the primary email address specified in your account, by placing a prominent notice on our application, and/or by updating any privacy information. Your continued use of the application and/or services available after such modifications will constitute your: (a) acknowledgment of the modification of this Policy; and (b) agreement to abide and be bound by this modified Policy.
XII. Contact Information
The Company welcomes your questions or comments regarding this Statement of Privacy. If you believe that the Company has not adhered to this Statement, please contact the Company at:
Mindfork Studios
Email Address: support@mindforkstudios.com
Effective as of September 30, 2026